The National Basketball Association has constantly grown in revenue since its birth in 1946. It is now at an all-time popularity peak, and not just in the U.S. The NBA is increasingly growing in international coverage and attention partly due to the increase in number of international players entering the league. In the season of 91-92, the NBA featured only 23 international players from 18 countries. Now, recorded on opening day of this season, the international player numbers have skyrocketed to 108 players across 42 different countries.
So what? Well, due to this growth in international numbers, the television ratings for the NBA have stretched all across the world. The NBA finals have turned into a global event, which featured 265 journalists from 35 different countries during the 2017 year according to Kevin Wang, ESPN. As a matter of fact, I found my own self watching game 4 of the most recent finals in a hotel lobby in London, England, at 3:00 A.M. accompanied by a crowd of other tourists, most of which were European. That was the first time that I truly understood the global stretch of influence that the sport had. Read Full Article Here!